"Now and for the foreseeable future, virtually everything involving Britney is a big deal," Frank Baker, the Los Angeles assistant bureau chief, wrote on Tuesday morning, three days after Ms. Spears was released from the hospital where she had been admitted in the wake of a custody dispute.No one is saying that the AP is going to drop its traditional news coverage. But Baker's memo certainly speaks to misplaced priorities.
You also have to wonder whether this approach will work. When the AP competes with the likes of TMZ.com and PerezHilton.com, it's putting itself in a battle it's likely to lose.
1 comment:
I'm not surprise.
I was working with the AP in 2005 when they launched a new department called "asap" (please see, http://asap.ap.org/fronts/home.s) Basically, it's news directed to a younger audience. Therefore, it has more photos, videos, and more arts and entertainment news (including celebrity news).
It was during a staff meeting that we were announced about "asap." The reason to create such department, we were told, was that our members were seeking for more arts and entertainment. Exactly what Mr. Lou Ferrara said to the New York Times reporter.
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